SIX YEARS OF SPIRITED
WORK, AND COUNTING.
Below is our Winter 2023 campaign, “Cozy Maine Cabin.”
Services
Strategic Planning
Audience Research
Creative Development
Production Execution
Digital Advertising
Media Planning & Buying
a recipe for success, HALF A DECADE in the making
Since 2018, Blaze has been the agency of record for Maine Spirits, the exclusive wholesale supplier of liquor in the state. Together, we’re making cocktails the drink of choice in Maine.
We combine a strong digital media strategy with fresh, fun creative thinking and then we shake it all up and strain it over ice – or in our favorite coup.
Getting cozy with
cabin-ready
cocktails
Getting cozy with
cabin-ready
cocktails
How do you get people to drink cocktails in a beer-obsessed state? We start by getting to know the consumer through rigorous research and an eye for detail (spot the puzzle pieces, backgammon board, and toasted ’mallows!)
This creative
performed nearly
4x the industry
average
That’s a meal!!
Save one for me!
Looks yummy, friend, tasty on these cold winter days!
We like to mix our media and creative together so they can work hand-in-hand — they’re basically our gin and vermouth. This method lets us customize campaigns to unique audience segments with greater precision and frequency.
We take advantage of every aspect of our seasonal campaigns. Winter isn’t just about getting cabin-cozy. It’s also prime football and basketball-watching season. That’s why we created this spot for broadcast OTT — to demonstrate that with Maine Spirits, anyone can host a winning party!
53.2K
Website visitors during this campaign, a 13.8% increase from the previous year
54% VCR
On our Winter video on
PreRoll, over double the
Industry Benchmark
2.6M
Paid impressions on Meta ads,
reaching high intent users
With our help, Maine Spirits is engaging a new generation of whiskey-tasters, gin-sippers, and mezcal-curious. Fresh creative — driven by audience insights and a fine-tuned media strategy — meets Mainers where they’re already searching, playing, listening, and imbibing. Cheers to that!
Check out more
of our WORK
