Privacy Policy

Blaze Partners (“Blaze,” “we,” “us,” or “our”) is a friendly and ambitious agency focused on advertising and digital marketing based in Falmouth, Maine. Blaze became a Certified B Corp in August 2022, a certification process for organizations that abide by the highest ethical, social and environmental standards. Blaze was only the 4th full-service advertising agency to achieve B Corp status in New England. We’re proud to carry our values through to the work we do with our clients. Those commitments are reflected in our privacy policy.

Blaze is committed to providing you with complete and current information about this website, www.blaze-partners.com, so that you are aware of the information Blaze collects, how it is used, and under what circumstances it may be disclosed. If you do not consent to the terms of this privacy policy, you should exit the website now.

You can click through to the specific areas of the policy below.

[1. Important Information and Scope] [2. Notice to EU Residents] [3. No Use by Children] [4. Third Party Links] [5. How and What Personal Information We Collect] [6. Why We Collect Your Personal Information] [7. Cookies and Similar Technologies] [8. Change of Purpose] [9. Data Security] [10. Disclosures of Your Personal Information] [11. International Transfers to which GDPR/UK GDPR Applies] [12. Data Retention] [13. Summary of Your Legal Rights] [14. Contact Us] [15. Changes to the Privacy Statement and Your Duty to Inform Us of Changes]

1. Important Information and Scope

Your privacy is important to us. Accordingly, we have developed this statement to communicate transparently how we collect, process, and share your personal information (“personal information”) when you visit this website www.blaze-partners.com (the “site”), or when we interact with you, or which we otherwise receive as part of providing services to our clients. In the course of its business, Blaze Partners collects personal information from clients. We also collect personal information through technology embedded in the Site, as well as from other data sources. 

Personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). It may include personal identifiers or personal information as defined by state privacy laws. However, not all these categories of personal information are gathered for any particular individual. For more information regarding what categories of personal information we collect, please see “How and What Personal information We Collect,” below.

Blaze does not sell personal information to third parties and does not disclose your personal information to third parties other than in the course of providing services to our clients and only for the purpose of providing those services, as explained in this statement. When we do share personal information, we only share what is relevant and necessary to serve our clients. For more information regarding how we share personal information, please see “Disclosures of Your Personal information,” below.

2. Notice to EU Residents

Where we collect and process Personal information relating to individuals in the European Union or the United Kingdom for the purpose of providing the Services, we will do so in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK GDPR and related applicable legislation. In this context, we are the data controller for all such Personal information.^[a]

3. No Use by Children

Our site is not intended for children under 18 years of age. No one under age 18 may provide any personal information on the site. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this site. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.

4. Third Party Links

Through the site, users may be able to link to other websites. This privacy statement does not apply to these other websites. Any personal information you provide on the linked pages is subject to that third party's privacy policy. We are not responsible for the content or privacy practices of websites to which we link. We recommend that you review the privacy policies of third-party websites.

5. How and What Personal information We Collect

Data Collected from You

We may collect the following categories of personal information:

• Identifiers: Name, email address, mailing address, phone number, and IP address.
• Internet or Network Activity: Browsing history, search history, and interactions with our website.
• Geolocation Data: Approximate location based on IP address.
• Demographic Information: Age, gender, and preferences (if voluntarily provided).

Sensitive Information: We will collect sensitive data, such as health information, only with explicit consent and solely for providing services to our clients.^[b]

Data Collected from Third Parties

We receive information from clients or individuals affiliated with the client’s organization. This may include personal information. We may also collect information from public sources and licensed databases in the course of providing our services. We may collect the following categories of personal information from third parties:

• Service Providers: To provide services such as hosting, analytics, email marketing, and customer support.
• Email Marketing Platforms: We use platforms like Mailchimp to manage email campaigns, track engagement, and improve communication with our clients and users.
• Legal Compliance: To comply with applicable laws and regulations.
• With Your Consent: When you provide explicit consent.
• Third-party Advertising Platforms: Including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other media partners, to deliver targeted advertisements and measure campaign effectiveness. These platforms may use data collected through cookies and similar technologies to provide personalized advertising.

For more information about how third-party platforms process your data, we recommend that you review their privacy policies:

• Google Privacy Policy
• Meta Privacy Policy
• LinkedIn Privacy Policy
• Mailchimp Privacy Policy

These platforms may use cookies, pixels, and other technologies to collect data about your browsing activity, including:

• Pages visited
• Actions taken on our website
• Interaction with advertisements
• Engagement with emails (e.g., opens and clicks)

You can manage your preferences or opt out of targeted advertising through platform-specific tools or industry opt-out mechanisms:

• Google Ads Settings
• Meta Ad Preferences
• LinkedIn Ads Settings
• Mailchimp Data Privacy Settings

Personal information Collected from Technology

Some personal information is collected automatically when you visit the Site. When any visitor links or connects to the Site, our web server automatically logs the IP/Internet address of your computer and recognizes the visitor’s domain name and e-mail address where possible. 

If you are only browsing the site and have not logged in, certain technical information (which may be considered personal information)—including computer and connection information, browser type and version, operating system, platform details, traffic data, location data, weblogs, and other communication data, the resources that you access and the time of accessing the Site—will be automatically collected. 

6. Why We Collect Your Personal information

We will only collect and process your Personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

• Where we need to perform a contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• Where we have your consent to a particular processing activity. You have the right to withdraw consent to marketing at any time by contacting us.

Note that we may process your personal information on more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal information.

We collect and process personal information for our legitimate business interests in providing our services, for marketing purposes, to improve the content of our site, and for generally accepted business purposes such as data analysis. Our processing of personal information collected from the site is based primarily on this justification. However, some uses of personal information are necessary to comply with applicable legal or regulatory requirements.

More specifically, we may use personal information about you in the following ways:

• To perform or enter into contracts with Clients and provide the Services.
• To manage relationships with clients, contacts, referrers, sources, and job applicants.
• To manage relationships with our employees.
• To manage payments, fees and charges and collect and recover sums due to us.
• To administer and protect our business, maintain accurate business records, and prevent fraud.
• To improve the site and ensure that content from the site is presented in the most effective manner for you and for your computer.
• To provide you with the information and services that you request from us or that we feel may interest you.
• To allow you to participate in interactive features of the site.
• To notify you about changes to our services or to our privacy information and deal with your requests, queries, or complaints.
• To protect the integrity and security of the site, our services, and our reputation.
• To exercise our legal rights, protect our/your interests and prosecute or defend legal claims.
• To protect other users of the site, and to ensure no unlawful or unethical activity occurs through our systems and organization.
• In the context of a business reorganization, merger, acquisition, or restructuring exercise.
• As required by applicable law, or in response to a legal request for information.

Additionally, we use technology to help us to administer and improve the site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) and to deliver a better and more personalized service. For example, we use information (which can include personal information):

• To estimate our audience size and usage pattern.
• To speed up your site searches.
• To recognize you when you return to the site.

7. Cookies and Similar Technologies

We use data collection devices such as “cookies,” pixels, or tags on the site so that users are not required to input the same information in different parts of the Site or on repeat visits to the Site. Cookies are small text files that are transferred from your browser to a web server which a website can use to recognize a repeat visitor. 

Most browsers are initially set to accept cookies. You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 

We occasionally conduct market research and business development using third-party cookies. More specifically, we use Google Analytics and Google Analytics cookies. Google Analytics does not provide us with personally identifiable data; it provides us with aggregate (anonymized) data on the usage of our website.

The information generated by these cookies is transmitted and stored by Google to servers in the United States of America (US). Google will use this information for the purpose of evaluating your use of our website and will compile reports relating to website activity. If you have activated IP anonymization on our website, your IP address will be abridged by Google within the EU territory and the European economic area.

For further information about Google Analytics or to opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

8. Change of Purpose 

We will collect and use personal information with the objective of fulfilling the purposes specified as stated in this policy, or for other compatible purposes. Should these purposes change, we will provide you notice of this change in purpose, at which time, where allowed by applicable law, you may exercise your right to object to such processing.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

9. Data Security

We protect your personal information by implementing appropriate security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. In addition, we limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

However, please be aware that Internet security technology rapidly changes so there is no absolute guarantee that your information will always be secure online. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Disclosures of Your Personal information

Categories of information we collect are set out in section 5 above.

We may need to disclose your personal information to provide our services. This information can contain personal information collected directly from you or your employees which may include their name, work address, zip code, telephone number, e-mail addresses, job title, and other information voluntarily provided to us.

We may need to disclose personal information to external third parties in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal processes, regulators, to respond to any legal claims, or to protect our rights, property, or the safety of our personnel, our clients, or the public. Information, including personal information, may be disclosed as part of, or during negotiations of, any merger, sale of company assets, or acquisition. 

We may also disclose personal information to third parties who provide services to us, such as employee benefits providers, business administration, IT, and network service providers.

In the event that we choose to sell, transfer or merge parts of our business or our assets we may need to disclose personal information with other parties involved in those transactions, under obligations of confidentiality. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal information in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

11. International Transfers to which GDPR/UK GDPR Applies

Please note that we collect, process, and maintain information in the United States, where data protection and privacy laws may not be as strict as in your home country. 

If you are an individual based in the European Economic Area (“EEA”) or the United Kingdom please understand that we will process your personal information in the United States, in order to provide our services and/or as a step towards you entering into a contract of employment (i.e. as required to process your application).

We may share your personal information with the third-party service providers mentioned in section 5 above who are based in the United States.

Furthermore, in order to progress your application or pursue an opportunity for you with a client based outside your home country, we will need to make an onward international transfer of your Personal information to that client. 

When undertaking such a transfer, we ensure that a similar degree of protection to that in your home country continues to apply by implementing at least one of the following safeguards:

• We will only transfer your Personal information to countries that have been deemed by the relevant supervisory authority to provide an adequate level of protection for personal information. 
• We may use specific contracts approved for use in the EEA/UK which give Personal information the same protection it has in the EEA/UK.
• In some circumstances we may need to request your explicit consent to a particular transfer.^[c]

12. Data Retention

We will only retain your information for as long as reasonably needed to fulfil the purposes for which it was originally collected, for example, to provide you with our services, or as otherwise required for the purposes of satisfying our legal, regulatory, tax, accounting, or reporting obligations. 

We may also need to retain personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

While your information is held in electronic form, it is subject to encryption and can only be accessed with a password. ^[d]

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your Personal information, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

In some circumstances, we will anonymize personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you wish to request that we no longer use your information to provide you with Services, please contact us through any of these means:

• Email: info@blaze-partners.com
• Phone: (207) 200-8002^[e]
• Mailing Address: 269 US-1, Suite 201, Falmouth, ME 04105.

13. Summary of Your Legal Rights

You have the choice whether or not to disclose personal information to us in the above activities. However, please note that if you do not provide us with complete and accurate information, we may not be able to process or fulfil your request. By submitting information to us, you are representing that it is accurate. 

Depending on your country or state of residence, you may have certain rights regarding the personal information we collect about you and how we process your personal information. We have done our best to provide information about the most common rights below as they tend to apply to the individuals whose data we typically process but if you have any additional queries or concerns in this regard please contact us through any of these means:

• Email: info@blaze-partners.com
• Phone: (207) 200-8002^[f]
• Mailing Address: 269 US-1, Suite 201, Falmouth, ME 04105.

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Individuals in the United States

We do not sell or share your personal Information to third parties or engage in cross-context behavioral marketing or the processing of personal information for purposes of targeted advertising. 

Even so, some devices or web browsers can be configured to signal a user’s privacy preferences to websites. At this time, our website is configured to recognize the Global Privacy Control as a request to opt-out of the sale or sharing of personal information.^[g]

If you would like to review your personal information, to opt out of the processing of your personal information, or for us to correct, amend, or delete your personal information, please make a verified request to us through any of these means:

• Email: info@blaze-partners.com
• Phone: (207) 200-8002^[h]
• Mailing Address: 269 US-1, Suite 201, Falmouth, ME 04105.

Right to know. You may ask to learn what personal information about you has been collected in the last twelve months, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information (as well as which categories of information were disclosed). Any such data will be provided in a format easily understandable to the average consumer, and to the extent technically feasible, in a structured, commonly used, machine-readable format.

You may ask whether we are processing your personal information and request that we disclose a report of your personal information, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information (as well as which categories of information were disclosed). Any such data will be provided in a format easily understandable to the average consumer, and to the extent technically feasible, in a structured, commonly used, machine-readable format.

Right to correct. You may request that we correct, rectify and/or update any of your personal Information that is incorrect, incomplete, or out of date. 

Right to delete. You may request that we delete your personal information to the extent we can do so consistent with providing our services.

Sensitive personal information. Although we generally do not collect sensitive personal information, you have the right to direct that we limit the use of any sensitive personal information we do collect to those uses which an average consumer reasonably expects is necessary for us to perform our services, to help ensure data security, for non-personalized advertising, customer service, and quality control. 

Verification. When you contact us to exercise your rights to know, delete, or correct your personal information or limit the use of sensitive personal information, we will verify your identity and then verify your request by asking you to confirm the action(s) to be taken by phone call or a response to an email. With a request to correct, we may require information from you to demonstrate that our data is incorrect. This information will only be used and/or maintained by the business for the purpose of correcting your personal information and to comply with any record-keeping obligations we may have under the law. 

Authorized agents. You may use an authorized agent to exercise any of the rights above. In order to have an authorized agent exercise any of your rights on your behalf, you or your authorized agent must provide us with signed written permission from you to your authorized agent authorizing the agent to exercise these rights on your behalf or with a copy of a lawful power of attorney. When an authorized agent exercises any of these rights on your behalf, we will verify your identity by having your authorized agent send us a copy of a current utility bill showing your name and address. We will then verify the request by asking the authorized agent to confirm the action(s) to be taken by phone call or a response to an email. For avoidance of doubt, parents may make a verifiable request on behalf of their minor child to exercise any consumer rights described in this policy. 

Frequency of requests. You may make a verifiable consumer request up to two times within a twelve-month period, without charge. Unfortunately, we cannot respond to your request to delete or correct or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. 

Process and timing. We try to respond to a verifiable consumer request within 45 days of its receipt, and an opt-out request/request to limit the use of sensitive information will be processed within 15 days. If we require more time to respond to a verifiable consumer request, we will inform you of the reason and extension of the time period (up to 90 days). If we have an email address for you, we will deliver our response to that email address. If we do not, we will deliver our response by mail or electronically, at your option. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

We will not discriminate against you for exercising the foregoing rights.

Right to appeal. If you disagree with our decision, you may appeal any denial of a consumer right. If your request is denied in whole or in part, you may appeal your decision within 30 days. We will review and respond to your request within 45 days, and if your appeal is denied, we will provide you with an explanation of our reasons and a description of any further rights you may have at that time. 

Rights of Individuals based in the EEA/UK

Under certain circumstances, the GDPR/UK GDPR gives individuals based in the European Economic Area (EEA) or the United Kingdom the following legal rights in relation to their Personal information: 

• Request access to your Personal information, to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
• Request correction of any mistakes in the personal information that we hold about you. 
• Request the erasure of your Personal information where there is no good reason for us to continue to process it. You also have this right where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your Personal information to comply with local law. 
• Object to processing of your Personal information where we are relying on a legitimate interest (or those of a third party) but you feel this impacts on your fundamental rights and freedoms or where we are processing your Personal information for direct marketing purposes. In some cases, we may demonstrate compelling legitimate grounds to continue to process your information which overrides your rights and freedoms.
• Request restriction of processing of your Personal information where:
• You want us to establish the data's accuracy.
• Our use of the data is unlawful, but you do not want us to erase it.
• You need us to continue to hold the data to establish, exercise, or defend legal claims.
• You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your Personal information to you or to a third party in a structured, commonly used, machine-readable format where the relevant lawful basis for our processing is your consent or our performance of a contract with you. Please note that this right does not apply to hard-copy records.
• Withdraw consent at any time where we are relying on consent to process your Personal information. Please note, if you withdraw your consent, we may not be able to provide certain services to you.^[i]

If you wish to exercise any of these rights, please make a verified request to us through any of these means:

• Email: info@blaze-partners.com
• Phone: (207) 200-8002^[j]
• Mailing Address: 269 US-1, Suite 201, Falmouth, ME 04105.

You will not have to pay a fee to access your Personal information (or to exercise any of the other rights under the GDPR/UK GDPR). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

14. Contact Us

If you have any questions regarding this privacy statement or our privacy practices, please contact us through any of these means:

• Email: info@blaze-partners.com
• Phone: (207) 200-8002^[k]
• Mailing Address: 269 US-1, Suite 201, Falmouth, ME 04105.

For individuals located in the EU or UK, our appointed representatives for data protection concerns are as follows:

EU data protection Representative:

UK data protection Representative:

Individual data subjects in the EU/UK have the right to make a complaint at any time to the relevant supervisory authority for data protection matters in your home country. We would, however, appreciate the chance to deal with your concerns before you do so, please contact us in the first instance.^[l]

15. Changes to the Privacy Statement and Your Duty to Inform Us of Changes

We keep our privacy statement under regular review. This version was last modified on [DATE].

We reserve the right to modify this privacy statement at any time. If we decide to change our privacy statement, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are kept up-to-date about what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this privacy statement, we will also contact you directly if we have your contact information on file.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your Personal information changes during your relationship with us.