Our Story

From our inception, we set out to build a different kind of advertising agency. Yes, we know most agencies say something to that effect, but having worked on the client side of the table for many years — and with lots of agencies in the process — we had a pretty good idea of what Blaze should look and feel like (and what it shouldn’t). We wrote three, core value statements on our first day and had them framed and hung by the front door:

• Trust and honesty are paramount to the success of everything we do.
• Our definition of success includes both profits and purpose.
• Great people, empowered to do great things, consistently surprise and delight.

Our stakeholders

Building on those core values, we identified six key stakeholders and pledged to do right by all of them when evaluating opportunities for the agency.

Our Employees: We establish relationships with our employees built on mutual trust and respect. We create a safe, comfortable work environment where our employees are encouraged and empowered to grow, learn and to do their best work. We offer competitive compensation and benefits, and provide opportunities for continued growth and success.

Our Partner/Vendors: We only work with individuals and companies who share our commitment to respectful, honest business practices. We value open, straightforward communication and treat our partners/vendors as we would expect to be treated by our own customers.

Our Clients: We hold our clients to the same ethical standards that we subscribe to. We only work with companies who approach the client/agency relationship as an opportunity for success and growth – and not a necessary evil. Integrity, respect, mutual trust and a genuine desire to work collaboratively are non-negotiable.

Our Environment: We are all stewards of the planet. As an organization and as individuals, we act responsibly and proactively to minimize our impact on the environment. Working with clients who share our commitment to protecting/preserving the planet is important to us.

Our Community: We are active participants in our various communities – civic, social and professional – and have a bias for action, involvement and leadership. We seek to work with and for organizations and individuals who want to have a positive impact so we can be a force multiplier for good.

Our Owners: Blaze has three equal owners—the original founding partners of the business. Our owners have a vested interest in the long term, financial viability of Blaze. They are responsible for the overall health and vitality of the agency and for creating a culture that attracts and retains outstanding talent and forward-thinking partners and clients.

Our commitment

Early in 2021, we made the decision to pursue B Corp certification — codifying and building on our rigorous standards for social and environmental performance while using our growing agency as a force for good. The certification process required an exhaustive review of all company practices and policies across dozens of different criteria. In July 2022, Blaze was awarded B Corp certification, joining other notable B Corps around the globe including Patagonia, Ben & Jerry’s and a handful right here in Maine.

While the B Corp certification process is behind us, really, the hard work is just beginning. Because if you’re going to use your business as a force for global good, these days, there’s no shortage of opportunities to make an impact. We look forward to sharing news and updates on the work we’re doing and how from our shop in Yarmouth, we’re working to make the world a better place. We are Blaze Partners.