Once a sail, forever a Sea Bag.
Sea Bags engaged Blaze to solve two immediate challenges through brand Identity and messaging.
A Roadmap for the future.
Defining why Maine is so well position for offshore wind.
Play as hard as you do.
DemerBox engaged Blaze when they were in start-up mode. By designing a great sounding boombox that is as rugged as it is good looking, the crew at DemerBox earned a reputation as the cool kids on the block of the Bluetooth speaker world.
New England values meets Boston attitude.
Named for a founding father and one of the nation’s original brew masters, Samuel Adams has long been at the cornerstone of today’s American craft beer culture. Blaze was first contacted by their team to help design a product line of T-shirts to bolster gift shop sales.
An authentic, soulful experience.
At Blaze, we wanted to shift the conversation from the practical to the emotional, portraying the euphoria following a day on the trail and the comfort of time spent with the people you love.
Bursting with Britishness.
When British clothing company Joules was looking to make the jump across the pond, they asked Blaze how best to build a direct business in the US. We took this open directive and ran with it, providing the client with extensive recommendations for how to successfully tackle an overseas market.
Celebrating the human-canine connection.
Once the pack leader of the premium dog toy industry, Planet Dog came to Blaze for its 20th anniversary in search of a brand refocus.
Woven true. Then and now.
Established in 1830, Woolrich runs the oldest, continuously operating woolen mill in the US. When Blaze was brought on to help with brand strategy, we wanted to ensure the DNA of the company was threaded throughout the creative work.
Simply, “beyond words.”
The Press Hotel, Portland’s first boutique hotel, opened in May 2015, occupies the former building of the Portland Press Herald newspaper in downtown Portland. Through our branding work, we looked for unique ways to leverage the heritage of the building, ultimately concluding that it was simply, “beyond words.”
Clearing the path for success.
Sometimes, the path to success isn’t as direct as we first assume. At the time called 32 North, Stabil first retained Blaze to re-package their popular ice cleats, STABILicers. However, it became apparent that the lack of clear naming conventions was confusing customers.
Raise a spoon for organic growth.
Our partnership with GrandyOats began fairly organically, over a bowl of their newest flavor innovation, Coffee Crunch Coconola. Our research helped refocus their marketing efforts by gaining a deeper understanding of their current and prospective customers and how the brand fits within their lives.
Celebrating the uniqueness of every Maine community.
With marketing materials still stuck in the age of dial-up, GWI partnered with Blaze to help with repositioning efforts in an effort to reintroduce itself to the people of Maine as a leader in high-speed Internet.
A government of the people by the people and for the people
Helping to counter fake news and misinformation.
Reimagining what law school can be.
Maine Law saw a record-breaking number of applications after our first season of digital advertising.
Valuing form over function.
Looking to the future through the lens of the past.
An ode to Mother Nature.
The important role that people – and The Nature Conservancy, in particular – play in Mother Nature’s ability to resurge.
We never imagined how quickly a humble idea could grow.
Oftentimes, from the intersection of work experience and personal passion comes a big idea. And for us, that was Maine Outdoor Brands (MOB).
Why do New Hampshire audiences choose credit unions?
In a crowded space with a limited budget, it can be a challenge to find the right audience for a credit union and determine how to target them most efficiently. That’s where we (and lots of research) came into the picture.
In a beer-crazy state, how do you get consumers to stock the liquor cabinet?
When we first started working with Maine Spirits, we took seriously the charge to “freshen things up.”
Mapping out the interdisciplinary link between three very different schools.
Cohesive storytelling has brought the three schools ― University of Maine School of Law, Graduate School of Business, and the Muskie School of Public Service together.
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