Inspiring people to try cocktails in a beer-obsessed state.

As the agency of record for Maine Spirits—the state's liquor distributor, with 250M+ revenue—our task is simple: Inspire consumers to try new cocktail and spirit-infused food recipes. The only competition? Wine, beer, hard seltzers... you get the picture. We’re out to prove Old Fashioneds don’t need to actually be old fashioned. Want a taste? Check out our fully-integrated Apéritif campaign, which combined strong media buys with fresh, trend-setting creative.

spirited creative that never gets watered down.

With stiff competition and an ever-changing landscape, the spirits industry is a tough space. But for nearly a decade, we’ve developed award-winning, results-producing creative to drive sales. So how do we strain through all the noise and find campaigns that really stick? With fresh, authentic creative informed by industry research and expert media placement. And sure, it all looks delicious—but what, like, even is an Apéritif? That’s the question we teased in our video spot, which featured our custom-made drink and food recipes.

Recipes that stand out, campaigns that get results.

Sure, everybody loves eye-catching photography, clever copy, and delightful TV—but we never forget about the hard numbers. Our Apéritif campaign beat out industry benchmarks by 37%, reaching a remarkable one in five Maine consumers.