warming people up to fly to florida.

When JetBlue announced three new nonstop routes out of Manchester-Boston Regional Airport (MHT) to Florida, we found an opportunity to build an integrated marketing campaign that increased awareness across the airport’s catchment area. The first task? Identify the sun-seekers.

surprise them. delight them. get them booking tickets.

The ascent began with a static campaign that leveraged JetBlue’s witty, conversational brand voice. We took a full-funnel approach by tailoring ads for consumers at different points along their booking journey. Our research allowed us to craft the right message for the right audience on the right channel at the right time.

HOW DO YOU GET NEW HAMPSHIRE RESIDENTS TO FLORIDA? BRING FLORIDA TO NEW HAMPSHIRE.

We pulled out all the stops to celebrate JetBlue’s new routes with our Ski You in Florida event at Loon Mountain, NH. The snow-covered mountain was transformed into a tropical escape complete with palm trees, beach chairs, live music, refreshing drinks, and giveaways.

THE VIEW FROM 4 MILLION IMPRESSIONS

Over 6,000 skiers got a taste of the Sunshine State—and the event garnered 1M+ impressions. Even better? The campaign as a whole surpassed 4M. Cue the confetti canons! (Seriously, there were confetti canons.)