Diversified
Elevating the business that elevates business.
Diversified is a global events and digital media leader. After 75 years of connecting businesses and strengthening communities, they found themselves in need of an update to the way they promote their work. We worked with stakeholders across the US, UK, Canada, and Australia to uncover the core of this generational company—and discover how to best represent the values and culture that make it so special.
A NEW COMPANY IDENTITY THAT SPEAKS TO WHERE THEY’VE BEEN, AND WHERE THEY’RE GOING.
Rebrands need to capture the ethos, passion, and purpose of a company’s work. We created a fresh look & feel (check out that logo!) and designed a new site that clarifies their work and communicates their values-driven culture. We even traveled to their offices and events to produce a recruitment video that makes it clear why they're still going strong. Here’s to another 75 years!
Check out the rest of the site here.
so, what did they think?
“Blaze was a true strategic partner in our rebrand, taking the time to understand our complex global business. They engaged with stakeholders at every level—from our Chairman of the Board to our coordinators, ensuring broad buy-in from the start. They tailored their approach and offerings to meet our needs, guiding us thoughtfully through our brand evolution as a 75-year-old company while honoring our history and what makes us special. Their hands-on workshops played a pivotal role in shaping our new set of values, and their expertise ultimately led to a modern brand identity we are incredibly proud of. We credit much of our success to their partnership.”
— Dan DiLorenzo
Director of Digital Marketing, Diversified
