we’re in the “let’s make
a difference” business.
WHAT WE BRING TO THE TABLE
ACCOUNT SERVICES
Our version of account management is holistic and reciprocal. After spending many years on the client side of marketing, we have a clear view of what a great agency relationship should look like. That’s why we take time to understand our clients’ businesses, needs, and goals — all of which informs our approach to account service. We’re also well aware of the realities of timelines, budgets, and ultimately, achieving results. Our personal approach and our ability to be light on our feet allow us to become “part of the team” for each of our valued clients, and we wouldn’t have it any other way.
BRAND STRATEGY
Marketing strategies come and go, but the ones that really stick have an undeniable “It” factor. At Blaze, we have an innate ability to know where to look for data that is interesting and impactful, and an understanding of how to read and utilize that data in novel ways that make clients say, “I can’t believe we weren’t doing this before!” You’ll see examples of this in our case studies below, but the short story is this: We know where to find unturned stones and exciting opportunities, and we’re experts at making that information actionable for our internal teams.
Creative Services
We have an internal team of award-winning creatives and a broad network of freelance talent to help scale up or down as workloads demand. We’re as adept at building out a full, multi-channel campaign as we are a simple social post. Creative services include, but are not limited to: video (broadcast and online video), audio (radio and streaming), print, brochures, point of sale, social, digital, out of home, collateral, reports, trade show booth design, giveaways & contests, infographics, and more. We also maintain excellent relationships with a number of commercial printers and video production houses to help bring our ideas to life.
Media Planning & Buying
Our media team is, in our opinion, unmatched when it comes to planning, executing, and optimizing cross-channel, comprehensive media campaigns that include everything from paid search to connected TV. All media is purchased in-house using best-in-class digital platforms, and extremely strong relationships with local and regional reps ensures we’re able to negotiate the most favorable rates on behalf of our clients. We are keyed into the latest social media trends, and we work with a trusted pool of influencers to assist in awareness campaigns. When it comes to our media strategy, we leave no stone unturned.
WEBSITE SERVICES
Blaze has significant experience in the design and development of WordPress and Shopify websites. Our aim, from strategy & taxonomy to design & content creation, is to ensure your brand positioning remains consistent and that your site strategically aligns with your goals. Using data analysis and the latest web tech, we’ve built engaging, cohesive sites for private companies and government agencies alike.
Public Relations
Used strategically in conjunction with our advertising & marketing services, our public relations offerings have consistently led to positive outcomes for our clients. We’re able to assist with everything from press conferences and experiential events, to pitching and placing feature stories in local, regional, and national publications, as well as the planning & implementing of crisis communications.
