Reimagining what law school can be.
When Maine’s only law school came to Blaze looking for digital marketing support 4 years ago, we knew we needed to first understand the unique challenges and opportunities facing the University of Maine School of Law and the state of law school admissions at large.
Services
Print Collateral
Editorial Planning
Digital Advertising
Social Media
Signage
OPPORTUNITY
During our research phase, we were inspired by a letter from the dean stating that it was time to “reimagine what law school can be.” With that goal in mind, we began to devise a communication strategy that highlighted the ways in which Maine Law is leading the way with its experiential curriculum and unique, timely offerings like their privacy law certificate and refugee and human rights clinic.
WHAT WE DID
Focusing on specific, high-quality and unique academic programs allowed us to effectively target potential students. We created an editorial plan and high-level recommendations on messaging before crafting social and paid search campaigns to drive qualified traffic to the site. We also helped build out more robust landers for key academic programs.
RESULTS
Through extensive A/B testing to optimize ad imagery and copy, we saw results nearly 75% higher than industry averages, significant increases to website traffic AND massive reductions in bounce rates. And, most importantly, Maine Law saw a record-breaking number of applications after our first season of digital advertising. A happy verdict all around.
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